| We have categorized the challenges for Marketing and CRM Executives into four broad areas. We provide services that are tailored to both On-Line and Off-line businesses. We are equally at ease in analyzing click stream data as well as traditional transactional data. Here is a brief overview of our solution areas. If you do not find a solution that you are interested in, write to us by using the contact form at the bottom of the page. |
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| Segmentation |
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Marketers for a long time now have been exploring ways of trying to find actionable segments within their customer base. We at MindsEye feel that the answer lies not in the technique used but in the results obtained by using different segmentation criteria. We are well versed with multiple ways of segmentation including RFM, Lifetime Value, Socio/Demographic, Behavioral and Attitudinal segmentation. Above all, what we are best at doing is the ability to listen and understand the challenges faced by our Stakeholders and tailor a segmentation approach that is appropriate to the problem they are trying to solve. |
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| Targeting and Response Modeling |
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The bread butter challenge of trying to target the right audience out of a huge target population to send out a specific offer or advertisement is something that we have addressed frequently with our clients. We have experience in solving for the problem of finding look alike's, new buyer prospecting and activation, classifying buyers from non-buyers and targeting based on propensity to buy to name a few. Our typical model that uses logistic regression is the first step. We have used other complex models as well. |
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| Marketing/Media Mix Optimization |
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Our experienced team has worked on topics such as Sales Promotion planning and promotional models, Media planning and budgeting, sales force territory design on the B2B side and allocation of sales effort, setting commissions and quotas’ for the sales force and finally in advertising, we have worked to support decisions on message and copy as well. |
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Customer Satisfaction,
Retention and Churn |
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Measuring customer satisfaction is just the first step in the set of issues to wrestle with. Our team has substantial experience in modeling membership based businesses where retention, attrition and renewal are key concerns for businesses. We have also modeled member activation challenges for inactive or low propensity participants of a marketplace. |
