Select
Segments™ |
Campaign
Designer ™ |
Calibration
Service ™ |
Budget
Opt ™ |
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| Products |
Description |
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Select
Segment™ |
Customer Segmentation Service that generates Actionable Segments based on any combination of behavioral, psychographics and attitudinal constructs |
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Campaign
Designer™ |
Evaluate Marketing Objectives and offer a Campaign Plan and Calendar.
Provide a Design of Experiments to ensure that marketing objectives are being met and can be measured through the campaigns. |
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| Calibration Service™ |
First Time Build of Response Models, Attrition/Churn Models, Promotion Models, Customer Acquisition or Look Alike models, Lifetime Value models |
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| Perfect Model™ |
This is a Model Maintenance Service. Models already in use are re calibrated periodically as new data is used to refresh the power of the model. Model Fatigue is avoided through this process. Periodic runs and recommendations automatically integrated into campaign workflow |
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| Budget Opt™ |
Annual-Bi-Annual-Quarterly Contact/Reach Optimization Service to meet Budgetary Needs; Budget, Media Mix and Business Objectives are modeled to arrive at the right Marketing Plan |
